Hasseröder

Hasseröder Premium Pils

Brewed by Hasseröder Brauerei GmbH
Style: German Pilsener
Wernigerode, Saxony-Anhalt, Germany

Hasseröder is a brewery in Wernigerode, Saxony-Anhalt, Germany, previously owned by Anheuser-Busch InBev. who just recently agreed to sell it on to a Hessian financial investment company, CK Corporate Finance (CKCF). The new company hopes to reinvigorate an old classic, and is also part of the company’s new long term investment into the beer industry. For AB InBev it was a case of a portfolio re-adjustment, and also to get rid of a brand that was seen to be under-performing recently in a stagnant German beer market. As it is mostly seen as a cheap beer, it was often subject to supermarket price wars with little end profit after heavy discounting.

The company started in 1872, founded by Robert Hoppe, under the name “Zum Auerhahn” in the Wernigerode district of Hasserode. In 1882 Ernst Schreyer assumed control of the brewery and in 1896 the brewery became a public limited company, Aktiengesellschaft, AG. It was renamed Hasseröder Brauerei in 1920.

The brewery also has a wide array of beers available from its strong Premium export, a Radler, and a seasonal Hasseröder Schwarz, but its Pilsener is its biggest draw.

Review: 0,5l bottle of Hasseröder premium pils: 4.9% ABV

The beer is one of the most popular beers in Germany but especially popular in East Germany, as Saxony-Anhalt was part of the old Soviet bloc of the GDR.

Comes in a nice brown bottle with a rooster as the logo.

On appearance we get a golden yellow coloured beer that produces a rather small head, looks a bit dull. Head dies a quick death, looks shit.

Nice lagery smell on the nose, can’t complain. Grainy, citrusy and malty

Taste is nice initially, nice big mouthfuls on the first few swigs. Sweet malts and grainy to start.

A bit bitter and the hops are very dominant, tasty, also very yeasty.
At 0,5l you get a lot in the bottle.
Can taste the alcohol for sure.

Not bad, but I think the hops are a little too strong and sharp for me.

Overall, not a bad beer, alright. Nice and refreshing, does the business. Not bad, not anything extraordinary either. It is just ok.

Strong enough, got a slight head though the next day which was a surprise as I didn’t have many of them so maybe it wasn’t as clean as it should have been!!