Denner Lager Hell

www.denner.ch

Brewed by Ramseier Suisse
Style: Pale Lager
Hochdorf, Switzerland

Manufactured for Denner AG / Zurich. Denner is Switzerland’s third largest supermarket chain after Migros and Coop, a discount chain considered to be the poor man of Swiss supermarkets as its cheaper than most, and where you can buy wine and beer at very low cost prices. You do have to give ity some respect though as it has been going since 1860, way back, so it has some history to it. Its motto is “One for all” (“Einer für Alle”) as the company describes itself as the “Retail’s Robin Hood”, who is fighting for cheaper prices for the customers.

It is majority owned by the Federation of Migros Cooperatives since 2007.

Denner was able to establish its own brewery in Switzerland, which now brews the “Denner Lager” into two bottlings (5 and 3.3 dl) and cans with 4.8% and the “Spezial” into 3.3 dl bottles with 5.2% alcohol.

Review: 50cl can of Denner Lager Hell: ABV: 4.8% vol

Cheap supermarket fare that comes in a distinct red can, with a small Swiss flag for the patriotic drinker.

Not much smell, very faint on the nose, but can detect malts and a lagery sort of aroma, all light on the nose but ok.

On pour got a big frothy head, some small bit of carbonation and a light golden yellow colour.

Head did die, a flat looking beer by the end. Not a looker.

On initial taste, unfortunately got a very soapy, cheapish taste, not nice at all, certainly no nice flavours. Was a bit too sweet especially initially.

Completely flat in taste and in look.