Coop Prix Garantie Lager Bier

http://www.coop.ch/de/labels/prix-garantie.htm

Brewed by Heineken Switzerland
Style: Pale Lager
Chur, Switzerland

Coop Cooperative is one of Switzerland’s largest retail and wholesale companies. Headquartered in Basel, it is structured in the form of a cooperative society with around 2.5 million members.

Pretty much everywhere in Switzerland you will find a Coop (or its rival Migros), albeit at least in North Switzerland.

Coop has a low-cost product line, “Prix garantie”which has a “guaranteed” low price for certain foods, drinks and products . Actually I say “low price”, silly me as this is Switzerland, I actually mean the least expensive products on offer!! This isn’t Iceland or Morrison’s in the evening, no last minute bargain basin shopping here!! So they have decided to extend this scheme to cheap discounted beer, Coop Lager.

But before you get too excited, apparently in a recent study, Coop tops the list of Swiss beers with glyphosate, a pesticide considered by the World Health Organization to be “probably” carcinogenic. But dont panic, for it to be anyway toxic you would have to drink about 1000 litres of Coop beer per day. In fact if you drink that much the last thing I’d be worried about is glyphosate!!

Review: 50cl Can of Coop Prix Garantie Lager Bier: ABV: 4.8%

Can also be known as The Coop Lager!

On pour I get a pretty nice clear golden yellow colour and nice frothy head. It settles well and looks pretty fantastic truth be told. Is this really a cheap supermarket brand, what the hell!!!

Bit of carbonation, bubbling away nicely
A lovely head that maintains, has good lacing, nice lively carbo, fizzing away, heh this looks good!!

Has a nice lagery smell, very nice on the nose. Detected corn and some malts.

The taste is surprisingly not bad at all, all things considering, albeit it has a slight sour taste
Very strong flavour and sweet to drink with a bitter aftertaste, but for the price it is ok, Can taste corn and starchy pale malts.

When you factor in the cost, Coop lager is not bad. Coming at you for about 50 Swiss cents a can, I will drink to that, cheers. Could argue that its better value than its parent company’s main brew (Heineken), which from what I can remember of the top of my head is roughly 2 Francs per can.