Brewed by Carlton & United Breweries (CUB)
Style: Pale Lager
Melbourne, Victoria, Australia
Victoria Bitter (VB) has long been Australia’s favourite beer, accounting for almost 25% of domestic beer consumption. VB, as it is commonly known, was launched in the early 1900’s and since then has developed a reputation as a great beer with a tradition of rewarding Australians who work and play hard, a working man’s beer. It’s advertising slogan was “A hard-earned thirst needs a big, cold beer”
VB started its life as a beer for Victorians, first brewed by Melbourne brewers Thomas C. Moore and Henry F. Baxter. However, VB has grown to be one of the very few Australian beers which has been able to break through traditional regional barriers and today it is one of the highest selling beers in Australia.
Victoria Bitter is a lager produced by Carlton & United Breweries, a subsidiary of Foster’s Group in Melbourne, Victoria.
Despite its name, Victoria Bitter is not a bitter at all in the traditional British sense of what a bitter should be. Victoria Bitter is a lager, and at full strength is 4.9% ABV
Review: Bottle of VB beer, 4.9%ABV
Pours a dark golden color, clear, topped with a thin white head with medium retention, and a little lacing left in the glass.
Sweet malty taste, there is a strong taste of creamy bitterness at the end which I guess is where the “bitter” comes into the equation. Have to say the sour aftertaste did grow on me, wasn’t sure at the start but got to like it in the end.